Electronic commerce, cloud computing, digital streaming, and artificial intelligence are the main areas of interest for Amazon, an American multinational technology business with headquarters in Seattle, Washington. It is among the “Four Horsemen” of technology, sometimes known as the Big Four, along with Google, Apple, and Facebook.
It has been called the most valuable brand in the world and “one of the most significant economic and cultural forces in the world.” According to revenue and market capitalization, Amazon, which was founded by Jeff Bezos in 1994, has grown to be the largest online marketplace, supplier of AI assistants, a live-streaming platform, and a cloud computing platform in the world.
SWOT Analysis of Amazon: Strengths of Amazon
1. Strong brand recognition: Amazon is one of the most widely recognized brands in the world.
2. Diversified product portfolio: Amazon offers a wide range of products, from books to electronics and apparel. This diversification allows the company to access a larger market and reduces the risk of relying on a single product or service.
4. Low-cost structure: Amazon’s low-cost structure allows it to offer competitive prices and focuses on customer experience. This has helped the company to gain a significant market share in many product categories.
5. Logistical capabilities: Amazon has developed a sophisticated logistics network that enables it to deliver products quickly and efficiently. This has helped the company to build customer loyalty and increase sales.
SWOT Analysis of Amazon: Weaknesses of Amazon
1. Dependence on Third–Party Sellers: Amazon is dependent on third–party sellers to provide the vast majority of its products. This could lead to a lack of quality control, as well as increased competition for Amazon’s own products.
2. Overdependence on Prime Members: Prime members account for a large portion of Amazon’s customer base and sales.
3. High Shipping Costs: Amazon’s shipping costs are significantly higher than those of its competitors.
4. Competition: Amazon faces stiff competition from other large retailers, such as Walmart and Target.
5. Lack of Physical Presence: Amazon has a limited physical presence, which could limit its ability to reach customers in certain locations.
SWOT Analysis of Amazon: Opportunities of Amazon
1. Low Cost of Entry: Amazon provides a low–cost way for entrepreneurs and small businesses to reach a large online audience. There are no large investments required to get started, and the company‘s pay–as–you–go system ensures that you only pay for the services you use.
2. Access to Amazon’s Customer Base: With millions of customers shopping on Amazon every day, sellers can gain access to a large and growing customer base. This can help small businesses and entrepreneurs to grow their businesses quickly.
3. Fulfillment by Amazon (FBA): Amazon’s Fulfillment by Amazon service allows sellers to store their products in Amazon’s fulfillment centers, where the company takes care of picking, packing, shipping, and customer service for the seller.
4. Amazon Advertising: Amazon Advertising offers sellers the ability to advertise their products to customers who are actively searching for them. This helps sellers to reach new customers and increase their sales.
SWOT Analysis of Amazon: Threats of Amazon
1. Growth of Online Retailers: The growth of online retailers such as eBay and Walmart poses a threat to Amazon’s dominance in the online retail market.
3. Regulatory Issues: Amazon faces a risk of increased regulation if it continues to expand its operations.
Experienced Co-Founder(EDIIFY) with a demonstrated history of working in the e-learning industry. Skilled in Digital Product Management, Marketing Automation, Marketing Strategy, Management, Search Engine Optimization (SEO), Management, Social Media, Social Media Optimization (SMO), and Social Media Marketing. Strong growth hacker professional with a Bachelor of Engineering – B.E focused in Electronics and telecommunications from the University of Mumbai.