Bentley Marketing Strategy & Marketing Mix (4Ps)

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Bentley Marketing Strategy & Marketing Mix (4Ps): Bentley is a British luxury car manufacturer with its headquarters in Crewe, England. Founded in 1919, the company has a long history of producing iconic cars that are renowned for their performance and craftsmanship. As a luxury car maker, Bentley’s marketing strategy and marketing mix are essential to understand in order to comprehend how the company has been able to remain successful over the decades.

Marketing Strategy

The target market of Bentley primarily consists of affluent customers who are looking for a high-end car that is luxurious and stylish. The brand’s positioning focuses on offering cars that combine performance, quality and comfort.

Bentley’s unique selling proposition (USP) is its commitment to craftsmanship and its ability to create cars that offer the highest level of luxury and performance.

The company’s marketing objectives revolve around building a strong brand image and increasing sales. To achieve this, they employ a variety of tactics including print advertising, digital marketing, and public relations.

The marketing communication mix used by Bentley includes a range of tactics such as print ads, digital marketing, and public relations. These campaigns are designed to reach the target audience, create brand awareness, and encourage customers to purchase the cars.

Marketing Mix (4Ps)


Bentley offers a variety of luxury cars and accessories, from the classic Continental GT to the newest Bentayga SUV. The vehicles are all renowned for their performance, quality and comfort.


Bentley’s pricing strategy is closely related to its brand positioning. The cars are priced at a premium, reflecting the high quality of their craftsmanship and performance.


Bentley has an extensive network of dealerships worldwide, as well as an online store. The brand also has a presence in airports and other international locations.


Bentley employs a variety of promotional tactics, including traditional advertising, sponsorships, and events. The brand also uses influencer marketing to create a connection with its target audience.

Digital Marketing Strategy

Bentley uses a variety of digital marketing tactics to reach its target audience. The company has an active presence on social media platforms such as Instagram and Twitter, and they use these platforms to engage with customers.


Bentley also implements content marketing strategies such as blog posts, videos, and webinars to promote their brand and create brand awareness. The company also works with influencers to reach their target audience and create a connection with them.


This blog post discussed Bentley’s marketing strategy and marketing mix. It is clear that the company has taken a comprehensive approach to marketing, employing a combination of tactics to reach its target audience. By focusing on creating brand awareness and offering luxurious and stylish cars, the brand has been able to remain a successful carmaker even after more than a century. Other companies can learn from Bentley’s approach by taking a comprehensive approach to their marketing efforts and focusing on creating a unique brand identity.

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