This case study will discuss Nykaa’s current marketing strategy, its shortcomings, and the enhancements our student team has recommended to boost their conversion rates. Let’s start by knowing more about Nykaa before we examine the company’s multifaceted marketing plan. Table of Content : About Nykaa Product Strategy of Nykaa Price Strategy of Nykaa … Read more
Indian-based Swiggy is a food delivery service. Rahul Jain, Nandan Reddy, and Sriharsha Majety launched the business in 2014. Swiggy has over 1.6 million orders per day and delivers food from over 50,000 restaurants in India. The company has a delivery fleet of over 30,000 delivery partners. Swiggy was valued at $3.3 billion in … Read more
“India’s No. 1 Bank’s digital campaign is a reminder of its leading position in all significant retail product categories. The campaign’s call to action, #StartDoingpromotes those who want to achieve their goals or aspirations to communicate with HDFC Bank and be wise consumers. The target has been considered when creating the digital campaign. the … Read more
Private sector bank Kotak Mahindra Bank has its headquarters in Mumbai, Maharashtra. It is regarded as the Indian bank with the fastest growth. The marketing mix, competitive analysis, social media presence, and marketing initiatives will all be covered in the case study of the Marketing Strategy of Kotak Mahindra Bank. Table of Contents About … Read more