Competitors of Lux
These competitors are all major soap brands that offer a variety of products similar to the Lux range. They offer a wide range of soaps, body washes and moisturisers, and they are all targeting the same customer base. To compete with them, Lux needs to come up with innovative products and campaigns that differentiate it from its competitors. It also needs to focus on creating customer loyalty and loyalty programs to ensure its customers stick with the brand.
Top 10 Competitors of Lux
- Dial
- Dove
- Pears
- Cinthol
- Lifebuoy
- Hamam
- Nivea
- Santoor
- Cinthol Deo
- Fa.
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