Marketing Strategy Of Kotak Mahindra Bank
Private sector bank Kotak Mahindra Bank has its headquarters in Mumbai, Maharashtra. It is regarded as the Indian bank with the fastest growth. The marketing mix, competitive analysis, social media presence, and marketing initiatives will all be covered in the case study that follows.
It provides both retail and business customers with a variety of financial services. It features a special programme that meets the demands of the clients. The bank offers the following products and services, divided into various market segments.