Kraft Foods Marketing Strategy & Marketing Mix (4Ps)

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Kraft Foods is a global food and beverage company with a portfolio of iconic brands. The company has been in business for more than a century and has become one of the world’s leading food and beverage companies. As such, understanding Kraft Foods’ marketing strategy and marketing mix is essential in order to comprehend how the company is successful in a highly competitive market.

Marketing Strategy

The target market of Kraft Foods includes both consumers and businesses. The brand’s positioning is focused on offering high-quality and delicious food and beverages that can be enjoyed by everyone.

Kraft Foods’ unique selling proposition (USP) is its wide range of products, which includes both classic and modern food and beverage options.

The company’s marketing objectives involve increasing brand awareness, increasing sales, and creating a strong connection with customers. To achieve these objectives, Kraft Foods employs a variety of tactics, including print advertising, digital marketing, public relations, and experiential marketing.

Kraft Foods’ marketing communication mix includes tactics such as print advertising, digital marketing, TV and radio ads, and events. These campaigns are designed to reach the target audience, create brand awareness, and encourage customers to purchase Kraft Foods’ products.

Marketing Mix (4Ps)


Kraft Foods offers a variety of food and beverage options, from classic favorites such as Philadelphia Cream Cheese and Macaroni & Cheese to newer products such as Kraft Heinz sauces. The products are all of high quality, offering delicious and nutritious options for consumers.


Kraft Foods’ pricing strategy is closely related to its brand positioning. The products are priced at a reasonable rate, reflecting their quality and convenience.


Kraft Foods has an extensive network of distributors, including grocery stores, convenience stores, and online retailers. The brand also has a presence in airports and other international locations.


Kraft Foods employs a variety of promotional tactics, including traditional advertising, sales promotions, and sponsorships. The brand also uses influencer marketing to create a connection with its target audience.

Digital Marketing Strategy

Kraft Foods uses a variety of digital marketing tactics to reach its target audience. The company has an active presence on social media platforms such as Instagram and Twitter, and they use these platforms to engage with customers.

Kraft Foods also implements content marketing strategies such as blog posts, videos, and webinars to promote their brand and create brand awareness. The company also works with influencers to reach their target audience and create a connection with them.

Corporate Social Responsibility

Kraft Foods is committed to corporate social responsibility and takes its role as a global citizen seriously. The company works to ensure that their operations are sustainable and environmentally friendly, and they have actively implemented initiatives to reduce their carbon footprint.

Kraft Foods is also dedicated to giving back to the community and has worked with various charities and organizations to help those in need. The company has also developed initiatives to support the health and wellbeing of their employees.


In conclusion, Kraft Foods’ marketing strategy and marketing mix have proven to be successful in helping the brand to remain a leader in the food and beverage industry. The company has developed a clear target market and brand positioning and uses a variety of communication tactics to engage with customers. Furthermore, Kraft Foods’ commitment to corporate social responsibility has helped to create a strong connection with their customer base.

Other companies can learn from Kraft Foods’ approach by creating a clear target market, developing an effective communication mix, and prioritizing corporate social responsibility. By implementing these strategies, companies can create a successful marketing strategy and build a strong connection with their customers.

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