Detailed Case Study On Marketing Strategy of Dream 11

Listen to this article

Nobody anticipated what the future held for this platform for fantasy games when Dream11 first began operating. Compared to just 2 million users in 2016, Dream11 now has over 100 million people enrolled on its platform. This resounding success has been fueled by a number of factors, including consistent sponsorship, partnerships with cricket players for endorsements, excellent marketing campaigns, and the prize money at stake.

We shall examine Dream11’s success story in depth in this article. We will identify the elements that have contributed to Dream11’s success in a relatively short period of time through a thorough case study and marketing plan.

  Table of Content 

• About Dream 11
• Product Strategy of Dream 11
• Price Strategy of Dream 11
• Place & Distribution Strategy of Dream 11
• Promotion Strategy of Dream 11
• Competitors of Dream 11
• Marketing Strategy of Dream 11
• Marketing and Advertising Campaigns of Dream 11
• SEO Case Study of Dream 11
• Content Marketing Case Study of Dream 11
• Objective of Dream 11
• Solutions of Dream 11
• Future Plans of Dream 11
• Success Story of Dream 11
• Customer Relationship
• Revenue Streams of Dream 11
• Channels of Dream 11

About Dream 11

One of India’s largest sports gaming platforms, Dream11, managed to sign up 100 million users in 2020, and that number increased to 140 million in 2021. Only 2 million users had enrolled for the app as a whole in 2016. Many people have a passion for sports, and many of them are quite knowledgeable about them. Such sports enthusiasts can capitalize on their knowledge and passion for the game via the platform Dream 11. There are currently over 13 billion users on the network.

Product Strategy of Dream 11

Dream 11 is an Indian online fantasy sports platform based in Mumbai. The company is one of the pioneers in the online fantasy sports space in India and has a user base of over 50 million. The company was founded in 2012 by Harsh Jain and Bhavit Sheth. Dream 11 allows users to create their own virtual teams of real-life players and compete with other users in various leagues.

The beauty of Dream 11 is that it can be played for free or for cash prizes. This makes it extremely popular among sports fans in India. Dream 11 has a very well-defined product strategy. The company’s primary focus is on user acquisition and engagement. It also has a clear monetization strategy.

Dream 11’s user acquisition strategy is two-pronged. Firstly, the company has a very strong online presence. It is one of the most active brands on social media in India. This helps it to reach out to a large number of potential users. Secondly, Dream 11 has very strong partnerships with major sports organizations in India. This gives it a lot of visibility and helps it to acquire new users.

Dream 11’s engagement strategy is based on providing a great user experience. The company has a very user-friendly platform that is easy to use and navigate. It also has a number of features that keep users engaged.

Finally, Dream 11 has a clear monetization strategy. It offers users the option to play for free or for cash prizes. Users can also purchase premium memberships that give them access to exclusive features and benefits. Overall, Dream 11 has a strong product strategy that is helping it to acquire and engage users. 

Price Strategy of Dream 11

A lot of people think that Dream 11’s pricing strategy is a bit all over the place. For example, when the company first launched, it was priced at Rs.11 per month. Then, it shot up to Rs.150 per month. And now, it’s back down to Rs.100 per month.

So, what’s the deal with Dream 11’s pricing? Well, it turns out that the company is actually following a pretty smart strategy. You see, Dream 11 is a subscription-based service. That means that the company needs to ensure that it has a certain number of subscribers in order to be profitable.

Now, the problem with pricing is that it’s not always easy to find the sweet spot. If you price too high, you might not get enough subscribers. But if you price too low, you might not make enough profit.

Dream 11 has obviously done a lot of research on the pricing. And it seems like they’ve found a pricing sweet spot that works for them.

Of course, pricing is always subject to change. And Dream 11 will no doubt adjust its pricing in the future as it grows and evolves. But for now, the company’s pricing strategy seems to be working pretty well.

Place & Distribution Strategy of Dream 11

Dream11 is an Indian online gaming platform that allows users to play fantasy cricket, hockey, football, kabaddi, and basketball. It is the world’s largest platform of its kind with over 10 million users. The company was founded in 2008 by two former IIT Delhi students, Harsh Jain and Bhavya Gupta.

Dream11 has a very clever place and distribution strategy. Their products are available online on their website and app, and also offline through partnerships with mobile operators, supermarkets, and petrol pumps. This ensures that their products are easily accessible to all potential customers.

Dream11 has a very strong brand presence in India. They are the official partners of the Indian Premier League (IPL), the Indian Super League (ISL), and the Pro Kabaddi League (PKL). This gives them a lot of visibility and also helps to build trust among users.

Dream11 is a very user-friendly platform with a simple and easy-to-use interface. This makes it very attractive for first-time users. They also have a very strong customer support team that is always ready to help users with any issues they may have.

Overall, Dream11 has a very well-thought-out place and distribution strategy that helps them to reach all potential customers. Their user-friendly platform and strong brand presence make them a very attractive option for users.

Promotion Strategy of Dream 11

The success of any business depends on its marketing and promotional strategies. The same goes for Dream 11, a fantasy sports platform that has become one of the most popular in India. In order to maintain its position at the top, Dream 11 needs to continue to invest in its marketing and promotional activities.

One of the most important promotional strategies for Dream 11 is to offer incentives to users. This could include discounts, freebies, or even cash prizes. Such incentives encourage users to keep using the platform and also attract new users. Dream 11 also needs to focus on creating a strong brand identity. This includes coming up with a catchy name and logo, as well as maintaining a consistent look and feel across all its marketing materials.

Finally, Dream 11 needs to make sure that its promotional activities are reaching the right audience. This means targeting potential customers through various channels such as social media, television, and radio. By following these promotional strategies, Dream 11 can keep its place at the top of the fantasy sports market in India.

Competitors of Dream 11

Despite having the largest user base of any fantasy sports platform, Dream11 is seeing some stiff competition from several up-and-coming competitors. Let’s examine the top rivals of Dream11:

• MPL
• MyTeam11
• My11 Circle
• Paytm First Games
• Gamezy
• Howzat
• HallaPlay
• MyFab11
• BalleBaaz
• Fanfight
• FanMojo

Marketing Strategy of Dream 11

The majority of Dream11’s advertising budget is allocated to TV commercials and digital marketing, particularly social media promotions. Here are a few noteworthy marketing strategies the business has recently employed:

For the second leg of the IPL, Dream11 signed Khaby Lame, who is well-known on social media for his tik-tok films, as their new advertising partner. A prominent daily reported that Khaby Lame received INR 2 crore as part of the agreement.

When Vivo withdrew for a year, the fantasy gaming platform was named the official partner of the IPL 2020. According to reports, Dream11 shelled out $2.2 billion to outbid its rivals and seal the business. 2019 saw the title sponsorship of New Zealand’s domestic T20 tournament, known as “Super Smash,” come from India’s top fantasy game app. This collaboration has been extended through 2026 by the New Zealand Cricket Board.

Dream11 has partnerships outside of only cricket. For instance, Dream 11 partnered with the British Basketball League (BBL), the International Hockey Federation (FIH), the World Basketball League (WBBL), and the Pro Kabaddi League (PKL) in 2018. (BBL).

The Hero Caribbean Premier League and the Hero Indian Super League of the NBA were two of the major sports competitions that Dream11 officially sponsored in 2017.

Marketing and Advertising Campaigns of Dream 11

the Indian Premier League (IPL) season in full swing, sports fans across the country are glued to their television sets, following their favorite teams and players. And Dream11 has emerged as a winner in this season’s IPL, thanks to its marketing and advertising campaigns.

The fantasy sports platform has been running a series of ads featuring cricket legends such as Sachin Tendulkar, Sourav Ganguly, and Virender Sehwag, which has resonated well with cricket fans. In addition, Dream11 has also signed up Bollywood stars like Ranveer Singh and Deepika Padukone as brand ambassadors, which has helped it reach a wider audience. Furthermore, the company has cleverly integrated itself into the IPL broadcast by running ads during match breaks, which has ensured that it gets maximum visibility.

Thanks to its well-planned marketing and advertising campaigns, Dream11 has become the go-to fantasy sports platform for many cricket fans in India. And with the ICC World Cup just around the corner, the company is all set to score big once again!

SEO Case Study of Dream 11

Dream 11 Ranking

Ranking websites aids in determining a business’s worth. The dream11.com global ranking rose from 3,005 to 1,232 in the last three months.

Traffic and Engagement Analysis

The volume of traffic to dream11.com has increased by 57.69% from last month. See how successfully dream11.com satisfies visitor expectations and piques their curiosity by clicking the link below.

Content Marketing Case Study of Dream 11

Content marketing is a process of creating and distributing valuable, relevant, and consistent content to attract and retain a defined audience — and, ultimately, to drive profitable customer action.

In simpler terms, content marketing is using content to promote a business or brand. This can be done through various forms of content, such as blog posts, videos, infographics, etc. The goal of content marketing is to attract and retain customers by creating and delivering relevant and valuable content. The hope is that this will lead to increased sales and/or brand awareness.

One company that has done an excellent job with content marketing is Dream 11. Dream 11 is an online gaming platform that allows users to create and manage their own virtual teams of real-life players. The company has used content marketing to great effect, creating a loyal user base and driving significant growth. In this post, we’ll take a look at how Dream 11 has used content marketing to achieve success.

Objective of Dream 11

In the skill game Dream11, you assemble a team of real players for a forthcoming match and contend against other fans for significant rewards.

Solutions of Dream 11

There are a lot of people who love to play fantasy sports. But, not everyone knows how to win in Dream 11. Here are some tips and tricks that can help you win big in Dream 11 fantasy sports games:

1. Do your research

Before creating your team, it is important to do your research. This means knowing which players are in form and which ones are not. You can get this information from various sources such as sports news websites, social media, and even YouTube videos.

2. Create a balanced team

Once you have done your research, it is time to create your team. Make sure to create a balanced team with players from different departments. This includes a good mix of batsmen, bowlers, and all-rounders.

3. Don’t forget the captain and vice-captain

Your captain and vice-captain are crucial to your team’s success. They will earn you double points if they perform well. So, make sure to choose players who are in form and have a good chance of doing well.

4. Follow your gut

At the end of the day, it is important to follow your gut. This means going with your gut feeling when choosing players for your team.

5. Keep an eye on the team news

The team news is important as it can impact the performance of your players. Make sure to stay up to date with the latest team news so that you can make necessary changes to your team.

With these tips, you should be able to win big in Dream 11 fantasy sports games.

Future Plans of Dream 11

Dream11 and its parent company Dream Capital are currently working to diversify its sports, fan engagement, and fitness offerings outside of India.

Success Story of Dream 11

Since its inception in 2008, Dream11 has become India’s leading fantasy sports platform. It is a game changer in the industry, as it allows users to create their own teams of real-life players and compete with others in a virtual environment.

The company started off as a small startup with just a handful of employees. Today, it has over 100 million users and is valued at over $1 billion.

The success of Dream11 is a true rags-to-riches story. It is a great example of how a small startup can make it big in India. The company’s founders, Harsh Jain and Bhavit Sheth are two IIT graduates who had no prior experience in the online gaming industry. However, they had a clear vision for their product and were relentless in their pursuit of it.

Today, Dream11 is the world’s largest fantasy sports platform. It is available in over 10 languages and is used by people from all over the world. The company has won numerous awards, including the prestigious ‘Syndicate Bank Power of Ideas Award’ and the ‘Red Herring Top 100 Asia Award’.

Dream11 is a great example of an Indian startup that has made it big on the global stage. It is a true inspiration for all aspiring entrepreneurs.

Customer Relationship

Dream11 has always been known for its strong customer relationships. The company has been able to build a large customer base and maintain it through its excellent customer service.

Dream11 has a team of dedicated customer service executives who are always available to help its customers. The company also has a strong social media presence, which it uses to connect with its customers.

Dream11 has always been responsive to its customer’s needs and has always strived to provide the best possible experience to them. This has helped the company build a strong relationship with its customers.

Revenue Streams of Dream 11

Dream11 does not make money off of ad networks like Google Adsense. Each user must pay a contest entry fee in order to take part in a paid public or private contest, which is how it makes money. Dream11 only makes money by taking between 15 and 25 percent of the total pot.

In FY2020, Dream11 reported a net profit of INR 181 crore. This accomplishment enabled it to become one of the select few profitable Indian consumer technology unicorns. It should be noted that the company had a loss of INR 87 crore in FY2019.

Channels of Dream 11

Top Marketing Channels

Referral traffic is the main source of the traffic to dream11.com, accounting for 48.02% of desktop visits in the past month, followed by search at 27.07%. Mail is the most underused channel. Investigate the primary movers in each of the channels below.

Conclusion

Over the past ten years, the fantasy sports environment has undergone a significant adjustment. A lot of new apps are appearing all the time. As a result, there is already some saturation in the fantasy gaming market. However, innovation is required to provide some novelty. For instance, a fantasy app may add singles games to appeal to tennis, badminton, and other sports aficionados.

All of Dream11’s current competitors employ a similar point system and user interface, which causes many customers to lose interest right away because most of them are looking for something new. Despite the introduction of formidable competitors, Dream11 has only expanded, and that expansion has been rapid.

Given how commercial every sport is becoming, Dream11 has a very bright future. We sincerely hope that you learned a lot from this case study of Dream11

Do you desire more information? visit our website to learn more. You can also look at the digital marketing course offered by ediify.com if you’re interested in learning more 

Also Read:

• Detailed Case Study On Marketing Strategy Of Swiggy
• Detailed Case Study On Marketing Strategy of Paytm
• Detailed Case Study on Marketing Strategy Of Zomato
• Detailed Case Study On Marketing Strategy of Udaan

• Detailed Case Study On Marketing Strategy of OYO

Sudhir Chaurasiya

Experienced Co-Founder(EDIIFY) with a demonstrated history of working in the e-learning industry. Skilled in Digital Product Management, Marketing Automation, Marketing Strategy, Management, Search Engine Optimization (SEO), Management, Social Media, Social Media Optimization (SMO), and Social Media Marketing. Strong growth hacker professional with a Bachelor of Engineering – B.E focused in Electronics and telecommunications from the University of Mumbai.

Follow Sudhir Chaurasiya on Linkedin  Instagram