Detailed Case Study On Marketing Strategy of OYO

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The third-largest hotel company in the world, OYO Rooms, also known as OYO Hotels & Homes, offers guests a comfortable place to stay while ensuring their satisfaction in more than 80 countries. One of the youngest Indian entrepreneurs and the founder and CEO of OYO Rooms, Ritesh Agarwal founded the company in 2013, and it has since become the fastest-growing chain of hotels both offline and online.

   Table of Content 

1. About OYO
2. Product Strategy of OYO
3. Price Strategy of OYO
4. Place & Distribution Strategy of OYO
5. Promotion Strategy of OYO
6. Competitors of OYO
7. Marketing Strategy of OYO
8. Marketing and Advertising Campaigns of OYO
9. SEO Case Study of OYO
10. Content Marketing Case Study of OYO
11. Objective of OYO
12. Solutions of OYO
13. Future Plans of OYO
14. Success Story of OYO
15. Customer Relationship
16. Revenue Streams of OYO
17. Channels of OYO

About OYO

When he was 18 years old, Ritesh Agarwal created Oravel Stays, a website designed to make the process of listing and booking inexpensive lodging easier. After creating his website, Agarwal carried out research and spent the following three months staying in more than 100 bed-and-breakfasts, guest homes, and small hotels. In 2013, he changed Oravel to OYO as a result.

In essence, OYO partners with several hotels and brings them under its own roof, guaranteeing that they adhere to a set of standards for employees, service, amenities, pricing, and security procedures. Then, for a specific percentage of the hotel price, it offers its rooms under its own brand. The largest hotel chain in India, OYO, is quickly growing!

Over the years, a number of well-known companies have seen OYO’s potential and invested in it. One of the initial investors in Oravel was Peter Thiel, a co-founder of PayPal. And while other businesses and businesspeople are investing to help OYO, OYO has raised over $364 million in the last five years on its own.

Product Strategy of OYO

Oyo offers a variety of goods and services according to the needs of the customer. The strategy of OYO Rooms, OYO Hotels & Homes is multi-brand. These consist of:

• OYO Townhouse
• OYO Home
• OYO Vacation Homes
• SilverKey
• Capital O
• Palette
• Collection O
• OYO LIFE
• YO! HELP

Price Strategy of OYO

OYO Rooms’ marketing plan aims to draw clients by offering rooms at a discount from the hotel’s standard rate. The main goal is to offer pricing that is unmatched and fits the user’s budget. The cost of a room ranges from Rs. 399 to Rs. 4000, depending on the hotel’s location and level of luxury.

Overall, Oyo Rooms adopt a very practical strategy with the goal of offering rooms with excellent amenities at a reasonable price and building a loyal clientele.

Place & Distribution Strategy of OYO

Oyo Rooms is a fully online hotel booking service that allows users to make an app- or website-based hotel reservations for a nominal cost.

One can use the service after making a reservation and receiving a confirmation by showing up at the hotel on the scheduled date.

Promotion Strategy of OYO

OYO prefers to advertise on many social media platforms, including Facebook, Twitter, Instagram, Pinterest, and others. Oyo leverages the online platform to entice new clients with its exclusive services and low prices.

They has a number of online promotions, including the Father’s Day campaign, #AurKyaChahiye on YouTube, the #OneForEveryone contest, and #OCTOnauts. To make the promotions more enticing, several of them featured Bollywood artists. OYO’s brand ambassador is Sonu Sood.

Competitors of OYO

Top 8 OYO Rooms competitors

• Bag2Bag.
• Treebo Hotels.
• Airbnb.
• FabHotels.
• Nestaway Technologies.
• HotelTonight.
• MyTwinPlace.
• StayZilla.

Marketing Strategy of OYO

OYO Rooms operate differently from OTAs because they focus on co-branding (Online Travel Agency). They claim to be standardizing and bringing in consumers to zero to two-star hotels and guest homes via their website and applications. Other hotel aggregators typically just serve as a conduit between the customer and the hotel by including hotel listings on their website, and collecting a commission as payment. They would negotiate a contract with the hotels that included a monthly minimum order guarantee, and they are able to offer lower accommodation rates than what the hotels would normally charge a typical visitor.

Marketing and Advertising Campaigns of OYO

OYO is a hospitality company that offers budget-friendly accommodations in various locations around the world. The company has been growing rapidly in recent years, and part of this growth is due to its effective marketing and advertising campaigns.

Some of OYO’s most successful marketing and advertising campaigns have been its social media campaigns. The company has utilized various social media platforms, such as Twitter, Facebook, and Instagram, to reach a wide audience. OYO’s social media campaigns have been highly effective in promoting its brand and driving bookings. In addition to social media, OYO has also used traditional advertising channels, such as TV and print, to reach potential customers. The company has run several successful TV commercials, which have helped to increase brand awareness and drive bookings.

Overall, OYO’s marketing and advertising campaigns have been very effective in driving growth for the company. The company has utilized a variety of channels to reach a wide audience, and its campaigns have helped to increase brand awareness and drive bookings.

SEO Case Study of OYO

Oyo rooms Ranking

Ranking websites aids in determining a business’s worth. The global rating of oyorooms.com rose from 10,741 to 10,178 over the past three months.

oyorooms.com Traffic and Engagement Analysis

Traffic to oyorooms.com is down 1.82 percent from the previous month. Discover how successfully oyorooms.com matches visitor expectations and piques their curiosity by clicking the link below.

Content Marketing Case Study of OYO

In recent years, content marketing has become one of the most popular marketing strategies. And for good reason – it’s an effective way to reach and engage your target audience.

One company that has effectively used content marketing is OYO Rooms. OYO is a hotel chain with properties in India, Malaysia, Nepal, and the United Arab Emirates. In 2018, OYO launched a content marketing campaign called “OYO Stories.” The campaign featured a series of short films that showcased the company’s commitment to providing a great experience for its guests. The campaign was a success, and OYO saw a significant increase in bookings and brand awareness.

If you’re looking for inspiration for your own content marketing campaign, be sure to check out the case study of OYO Rooms.

Objective of OYO

Using full-stack technology that increases revenue and optimizes operations, OYO is a global platform that allows small businesses and entrepreneurs access to hotels and homes. providing trustworthy, affordable housing that guests can book immediately.

Solutions of OYO

As one of the world’s leading hospitality companies, OYO is committed to providing solutions that make your stay more comfortable, more affordable, and more enjoyable.

Whether you’re looking for a place to stay for business or pleasure, OYO has a solution for you. With over 1 million rooms in more than 500 cities across the globe, OYO has room for everyone. If you’re looking for a comfortable and affordable place to stay, look no further than OYO. With a wide variety of room types and prices, OYO has a solution for you.

OYO also provides a range of suites and apartments if you’re seeking a more opulent experience. With over 1,000 properties in more than 100 cities, OYO has a solution for you. No matter what your needs are, OYO has a solution for you. With a wide variety of room types, prices, and locations, OYO has the perfect solution for your next stay.

Future Plans of OYO

According to a report from the research firm, Oyo sees a $26 billion opportunity in India by 2030 since it views the country as its primary growth market and because it generates over 90% of its revenues there. “There are a number of positive trends for Oyo in the international travel and tourism sector as well as the short-stay market.

Success Story of OYO

In a country like India, where the hospitality industry is one of the largest and most important industries, OYO’s success story is one that is definitely worth hearing.

Founded in 2013 by Ritesh Agarwal, OYO is now the world’s third-largest and India’s largest hotel chain. And it all started with just one hotel in Gurgaon. Today, OYO has over 8,500 hotels in 500 cities across India and is present in 8 countries. And it all started with the simple idea of providing quality accommodation at an affordable price.

OYO’s success is a story of hard work, dedication, and most importantly, customer satisfaction. And it is a story that is definitely worth hearing.

Customer Relationship

Customer relations are the strategies a business use to interact with its clients and enhance the client experience. This entails proactively developing long-term solutions that are focused on client success as well as responding to immediate barriers.

Revenue Streams of OYO

There are many ways that OYO generates revenue. The most obvious way is through room charges. Guests are charged for their rooms based on the length of their stay, the type of room they book, and any special amenities they use.

OYO also generates revenue through commissions on bookings made through its website or mobile app. When guests book rooms through OYO, the company earns a commission from the hotel.

In some cases, OYO also earns revenue from advertising. For example, OYO may feature a hotel on its website or app in return for a commission on bookings made by guests who see the ad.

Finally, OYO generates revenue through the sale of ancillary products and services. For example, the company sells travel insurance and airport transfer services to guests. Overall, OYO generates revenue from a variety of sources, all of which contribute to its bottom line.

Channels of OYO

Oyorooms Top Marketing Channels In terms of desktop visits last month, search traffic accounted for the majority (54.83%), followed by direct traffic (40.30%). Social media is the most underused channel. Investigate the primary movers in each of the channels below.

Conclusion

The OYO Rooms marketing campaign is complete. OYO’s massive success can be attributed to the marketing strategies they use to reach its target audience.

Its clients’ needs are its top priority, and this understanding forms the basis of its marketing strategy. OYO does not use its brand attributes to sell its product through its marketing campaigns. A consumer who is having trouble finding an accommodation facility is given a solution by OYO

Do you desire more information? visit our website to learn more. You can also look at the digital marketing course offered by ediify.com if you’re interested in learning more 

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Sudhir Chaurasiya

Experienced Co-Founder(EDIIFY) with a demonstrated history of working in the e-learning industry. Skilled in Digital Product Management, Marketing Automation, Marketing Strategy, Management, Search Engine Optimization (SEO), Management, Social Media, Social Media Optimization (SMO), and Social Media Marketing. Strong growth hacker professional with a Bachelor of Engineering – B.E focused in Electronics and telecommunications from the University of Mumbai.

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