Detailed Case Study On Marketing Strategy of Pharmeasy

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The medical sector has benefited greatly from advances in modern technology. These days, technology is making it even simpler to access a variety of medications.

The days of searching the market for a certain drug are long gone. Today, we can order any medication and have it delivered right to our house. PharmEasy, an Indian online pharmacy delivery platform, has made this possible. This software allows us to purchase healthcare and medications online.

PharmEasy has made considerable strides toward realizing its vision of simple medication delivery. With its marketing and advertising, it has greatly increased its appeal among consumers. They have even created ads that creatively address the issues of their clients.

 

 

   Table of Content 

 

About pharmeasy

Online pharmacy and diagnostics firm PharmEasy is based in India. Medlife was acquired by PharmEasy, making it the largest online pharmaceutical platform. It planned to service 2 million users per month after the acquisition.

Additionally, it purchased Aknamed and Thyrocare technology in 2021. The platform provides teleconsultations, sample collection for diagnostic tests, and medication delivery services. It provides services to more than 710 cities, including Bengaluru, Pune, Mumbai, and other cities, through its various partner vendors. For the delivery of medications, the company covers 98% of the country’s pin codes.

 

 

 

Product Strategy of pharmeasy

Pharmeasy is a leading online pharmacy in India with over 1 lakh products available on its platform. The company has a strong product strategy that helps it maintain a leadership position in the market.

The company offers a wide range of products, including over-the-counter drugs, prescription drugs, ayurvedic products, and more. It also has a strong focus on quality, with all products being sourced from reputed manufacturers.

In addition to its product offerings, Pharmeasy also has a very efficient delivery system. It offers free home delivery for all orders above Rs.500 and delivers products within 24 hours in most major cities. All these factors make Pharmeasy the leading online pharmacy in India and a preferred choice for consumers.

 

Price Strategy of pharmeasy

PharmEasy, an online pharmacy in India, recently raised $600 million in funding. The company is now valued at $3.5 billion.

PharmEasy’s success is due in part to its pricing strategy. The company has been able to keep its prices low while still providing quality products and excellent customer service. PharmEasy’s prices are low because the company uses a tiered pricing system. The company has three pricing tiers: Standard, Prime, and Ultra.

The Standard tier is the most popular, and it includes free home delivery and a cash-back guarantee. The Prime tier is slightly more expensive, but it offers free same-day delivery and a 20% discount on all products. The Ultra tier is the most expensive, but it offers free two-day delivery and a 30% discount on all products.

PharmEasy’s pricing strategy is working well. The company is attracting new customers and retaining existing customers. In the future, the company may need to raise its prices to keep up with the competition.

Price Strategy of pharmeasy

 

Place & Distribution Strategy of pharmeasy

Pharmeasy is an online pharmacy that makes it easy to order your medication from the comfort of your own home. They offer a wide range of products, including prescription and over-the-counter medications, vitamins, and more.

The company offers a convenient place and distribution strategy that makes it easy for customers to access their medications. Their online pharmacy is available 24 hours a day, 7 days a week, and provides free shipping on orders over $49.

Pharmeasy makes it easy to get the medications you need when you need them. Their convenient place and distribution strategy ensure that you can always get your hands on the medications you need.

 

 

Promotion Strategy of pharmeasy

There are many ways to promote a business, but when it comes to pharmaceuticals, the most important thing is to reach the right audience. And that’s where Pharmeasy comes in. We are a digital pharmacy that makes it easy for patients to find and buy the medications they need. We also offer a wide range of services to help them manage their health.

But our real strength is our ability to connect with patients and help them make informed decisions about their health. That’s why we’ve put together a team of experts who can provide information and support on all aspects of health and wellbeing.

We know that when it comes to health, people are often searching for information and advice that they can trust. That’s why we offer a range of content, resources, and services that are tailored to each individual’s needs. So if you’re looking for a pharmacy that can offer you more than just medications, Pharmeasy is the place for you. We can provide you with the information, support and services you need to make informed decisions about your health.

 

Competitors of pharmeasy

The company’s top competitors are –

  • Tata 1Mg
  • Ranger Health
  • Medibuddy
  • Myra Medicines
  • Hello Heart
  • BrownPacket and more.

Competitors of pharmeasy

 

Marketing Strategy of pharmeasy

Marketing is crucial to the expansion of any organization. It is even more crucial when it comes to startups. Strategic marketing is necessary to make a startup stand out in the marketplace.

PharmEasy chooses a variety of marketing tactics. Both television advertising and online marketing are used to try to catch the customers’ attention.

 

Marketing and Advertising Campaigns of pharmeasy

Pharmeasy is an online pharmacy that provides doorstep delivery of medicines and other healthcare products. It has a wide range of products and services and offers attractive discounts and deals on its products. To attract customers and promote its products, Pharmeasy undertakes various marketing and advertising campaigns from time to time.

Some of the recent marketing and advertising campaigns undertaken by Pharmeasy are:

– Giving away free medicines for a month to new users

– Offering flat discounts on medicines and other healthcare products

– Organizing health camps and awareness programs in various cities

– partnering with leading hospitals and clinics in India

These campaigns have helped Pharmeasy to reach out to more and more customers and promote its products effectively.

 

Marketing and Advertising Campaigns of pharmeasy

 

SEO Case Study of pharmeasy

pharmeasy Ranking

Ranking websites aids in determining a business’s worth. The global ranking of pharmeasy.in rose from 6,276 to 6,010 over the past three months.

 

SEO Case Study of pharmeasy

 

Pharmeasy Traffic and Engagement Analysis

The amount of traffic to pharmeasy.in is down 10.97% from last month. Discover how well pharmeasy.in satisfies visitor expectations and holds their attention by clicking the link below.

pharmeasy Traffic and Engagement Analysis

 

Content Marketing Case Study of pharmeasy

If you’re looking for some inspiration for your content marketing strategy, look no further than this case study of Pharmeasy. This online pharmacy has successfully used content marketing to drive traffic and sales, and they offer some great lessons for other businesses.

Here are just a few of the things you can learn from their example:

  1. Make sure your content is relevant and useful.

Pharmeasy’s content is all about helping its customers save time and money on their medication. It’s relevant and useful, and that’s why people keep coming back for more.

  1. Use a variety of content formats.

Pharmeasy doesn’t just stick to one type of content. They mix things up with articles, infographics, videos, and more. This variety keeps things interesting and helps them reach a wider audience.

 

    3. Promote your content through social media. 

Social media is a great way to get your content in front of people who might not otherwise see it.

Pharmeasy has a strong presence on Twitter, Facebook, and Instagram, and they use these platforms to promote their content and drive traffic to their website.

  1. Use content to build trust and credibility.

People are more likely to buy from brands that they trust. Pharmeasy’s content helps to build trust and credibility with its audience by providing helpful information and solutions to its customers’ problems.

  1. Always be testing and optimizing.

Content marketing is not a set-it-and-forget-it type of strategy. You need to constantly be testing and optimizing your content

 

 

Objective of pharmeasy

At PharmEasy, we strive to provide everyone with access to high-quality healthcare that is also reasonably priced. We maintain extremely stringent standards to make sure you receive thorough and well-researched healthcare information in order to get there.

 

Solutions of pharmeasy

Pharmeasy provides many solutions to problems that people face when it comes to their health. One of the most popular solutions that Pharmeasy offers is the provision of online consultation services. This is a great solution for those who cannot travel to see a doctor or who do not have the time to do so. With online consultation services, you can get the advice and help you need from the comfort of your own home. Another solution that Pharmeasy offers is the provision of online prescription services. This is a great solution for those who do not have the time or the ability to visit a doctor in person. With online prescription services, you can get the medication you need without having to leave your home.

 

Future Plans of pharmeasy

Toward the end of 2021, PharmEasy had initially chosen to raise roughly Rs 6,250 cr through a new share issuance. The pharmacy unicorn is considering this IPO round as of February 2022. Due to market volatility, the healthcare unicorn is currently rethinking the timing of the launch of its IPO.

Future Plans of pharmeasy

 

Success Story of pharmeasy

Building an internet pharmacy was the brainchild of PharmEasy founder Dharmil Sheth and his friend, the physician Dr. Dhaval Shah. Their shared belief in the potential of technology in the healthcare industry was the main driving force for the creation of PharmEasy in 2014. Nearly 98% of Indian pin codes are currently served by the company.

The business sought to complete its ongoing goal of providing everything linked to healthcare at customers’ doorsteps. The Indian healthcare sector now relies heavily on digitization. Every step in the sector has been digitized, from making an appointment with a doctor to getting results and medications delivered. The e-pharmacies like PharmEasy deserve a large portion of the credit for this initiative. Thanks to these online pharmacies, India’s “health commerce industry” is expanding at previously unheard-of rates.

 

Customer Relationship

It is essential for businesses to maintain good customer relationships. This helps to ensure customer satisfaction and loyalty, leading to repeat business and referrals.

There are a few key ways to nurture customer relationships:

  1. First and foremost, it is important to be responsive to customer inquiries and concerns. This shows that you value their business and want to address any issues they may have.
  2. It is also important to build a rapport with customers. Get to know them on a personal level and let them know that you are there to help them, not just sell them a product or service.
  3. Make sure to follow up with customers after they have made a purchase. This helps to ensure that they are satisfied with their purchase and helps to build trust.
  4. Finally, always show appreciation for your customers. Whether it is a small gesture like a thank-you note or a discount on their next purchase, let them know that you are grateful for their business.

By following these tips, you can nurture customer relationships and build a solid customer base that will keep coming back to your business.

 

Revenue Streams of pharmeasy

PharmEasy makes money primarily by showing sponsored results from various pharmaceutical companies. On the home page of such organizations, you can find these kinds of adverts. The main source of income for this online pharmacy is advertising, which it fully utilizes. Additionally, you may now sell your brand and advertise your goods, services, or company for little to no money thanks to new-age tactics. PharmEasy’s income is also boosted by alluring discounts. Additionally, PharmEasy receives commissions from its clients for the medical supplies and medications that are sold on the platform. The brand also makes money from the shipping fees that are assessed on the goods.

 

Revenue Streams of pharmeasy

 

Channels of pharmeasy

pharmeasy Top Marketing Channels

In terms of desktop visits last month, search traffic accounted for 76.62% of all visitors to pharmeasy.in, while direct traffic accounted for the remaining 20.99%. Mail is the most underused channel. Investigate the primary movers in each of the channels below.

Channels of pharmeasy

 

Conclusion

The largest e-pharmacy in India, PharmEasy, was a blessing. It made purchasing medications simple, convenient, and dependable. PharmEasy has been a huge help during the pandemic when folks were unable to walk outside and find their medications.

It is safe to conclude that PharmEasy’s marketing tactics helped the company become quite well-known. It has always kept its commercials succinct, memorable, and relatable. All of these tactics assisted PharmEasy in winning their client’s trust and favor.

 

Do you desire more information? visit our website to learn more. You can also look at the digital marketing course offered by ediify.com if you’re interested in learning more 

 

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