MIX MARKETING OF KOTAK MAHINDRA BANK 

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The 4Ps of the marketing mix framework are used by Kotak Mahindra Bank’s marketing strategy to analyze the brand (Product, Price, Place, Promotion). There are numerous marketing tactics, such as pricing strategy, promotion planning, and product innovation. These commercial strategies, which are based on the marketing mix of Kotak Mahindra Bank, aid in the brand’s commercial success.

The Kotak Mahindra Bank marketing strategy aids the organization in establishing a competitive market position and achieving its corporate goals and objectives.

To examine Kotak Mahindra Bank’s product, price, advertising, and distribution strategies, let’s start with their marketing mix:

Table of Content

1.Product Strategy

2.Pricing  Strategy

3.Place & Distribution Strategy 

4.Promotion & Advertising Strategy

5.Competitors 

 

Kotak Mahindra Bank Product Strategy

The product strategy and mix of Kotak Mahindra Bank are described as follows:

One of the top banks in India is Kotak Mahindra Bank. Consumer banking, commercial banking, corporate banking, and wealth management are all part of Kotak Mahindra Bank’s marketing mix. It offers distinctive programmes made specifically for its consumers, like Silk, a savings programme for women, the Edge Saving Account, Jifi accounts, the Kotak 3-in-1 account, and the Junior Account, which encourages young children to start saving. 

Jifi accounts

 

 

Kotak Mahindra provides a variety of loans.

  • Personal Loans
  • Home Loans
  • Tractor Finance
  • Crop Loans
  • Rural Auto & Farm Equipment Finance
  • Home Improvement Loans
  • Home Loan Balance Transfer
  • Gold Loans
  • Loan Against Securities
  • Infrastructure Finance
  • Unnati Auto Finance

 

Kotak Mahindra Bank Pricing  Strategy

Competitors of Kotak Mahindra Bank include HDFC Bank, ICICI Bank, IndusInd Bank, Axis Bank, and others.

When it comes to offering the greatest customer service, suitable interest rates, and convenience, the private sector banking market is highly competitive. Kotak Mahindra Bank has a competitive pricing approach to attract and keep customers. Similar to its rivals, it offers a fixed deposit interest rate of 6.90%.

Kotak Mahindra Bank Pricing  Strategy

 

Place & Distribution Strategy of Kotak Mahindra Bank

The following describes the distribution method used in the Kotak Mahindra Bank marketing mix: 

There are around 2000 ATMs and 675 branches of Kotak Mahindra Bank. It has over 1300 branches throughout the country. Kotak Mahindra Bank’s reach is less than that of its competitors, such as HDFC Bank, the market leader. Punjab National Bank, for example, is more widely available. By market value, Kotak Mahindra is the third-largest company, but it also has to increase its physical presence in other parts of the country and the world.

 

Kotak Mahindra Bank Promotion & Advertising Strategy

The marketing strategy for Kotak Mahindra Bank includes the following promotional and advertising tactics:

Kotak Mahindra Bank Promotion & Advertising Strategy

In 2011, Kotak Mahindra Bank launched a campaign called “youthful at 25 years” to commemorate its 25th birthday. It debuted print advertisements as well as a ten-second, highly effective television commercial. Money, according to the campaign, can boost self-esteem and provide security. Kotak Mahindra Bank also created a character called Subbu who is the brand’s voice and talks about the bank’s various products on platforms such as television, print, and digital. Kotak Mahindra Bank is also well-versed in hoarding advertising.

 

Competitors of Kotak Mahindra Bank

One of the top banks in India is known as Kotak Mahindra Bank. Its market is extremely competitive. One of the main competitors is India’s first leading bank, which is listed below.

Additionally, its principal rivals are:

  • Bandhan Bank
  • Axis Bank
  • HDFC Bank
  • ICICI Bank
  • State Bank of India

The Bandhan Bank is regarded as one of the strongest rivals. As one of India’s biggest private-sector banks, HDFC is one of Kotak Mahindra’s main competitors.

To outperform its rivals, Kotak Mahindra Bank must be dependable and develop creative marketing strategies.

 

Do you desire more information? Visit our website to learn more. You can also look at the Digital Marketing course offered by ediify.com if you’re interested in learning more.

 

Also Read:

SWOT ANALYSIS OF KOTAK MAHINDRA BANK 

Detailed Case Study on Marketing Strategy Of Kotak Mahindra Bank

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