Peter England Marketing Strategy & Marketing Mix (4Ps)

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Introduction

Peter England is one of India’s leading fashion brands, offering a range of apparel and accessories for men and women. Their products are designed to be fashionable and affordable, making them a popular choice among the Indian population. Discussing their marketing strategy and marketing mix is important in order to understand how the brand has been successful in the Indian market.

Marketing Strategy

Target market: Peter England primarily targets the young adults of India. The brand’s products are designed to be fashionable and affordable, making them appealing to this demographic.

Brand positioning: Peter England is positioned as a fashion brand that offers high-quality apparel and accessories at an affordable price. The brand also projects an image of modern style, making it attractive to young adults.

Unique selling proposition (USP): Peter England’s USP is its combination of fashionable products and affordable prices. The brand’s products are designed to be stylish yet accessible, giving customers the opportunity to express themselves through fashion without breaking the bank.

Marketing objectives: Peter England’s marketing objectives are to increase brand awareness, build customer loyalty, and promote its products through various channels.

Marketing communication mix: Peter England employs a variety of communication tactics to reach its target audience. The brand uses traditional media channels as well as digital channels, such as social media, to promote its products and build brand awareness.

Marketing Mix (4Ps)

Product

Peter England offers a wide range of stylish and affordable apparel and accessories for both men and women. The brand’s product line includes shirts, trousers, suits, jackets, accessories, and more.

Price

Peter England’s pricing strategy is based on the brand’s positioning as an affordable, yet fashionable, option. The brand offers competitively priced products that are designed to be accessible to a wide range of consumers.

Place

Peter England’s products are available in a variety of retail stores across India as well as online. The brand also has its own online store, where customers can buy the latest products.

Promotion

Peter England uses a variety of promotional tactics to reach its target audience. The brand utilizes traditional media channels such as television, radio, and print advertising as well as digital channels, such as social media and search engine marketing. Additionally, the brand runs sales promotions and sponsors events to increase brand awareness.

Digital Marketing Strategy

Peter England has developed a comprehensive digital marketing strategy to reach its target audience. The brand utilizes a variety of digital channels and tactics to engage with customers and promote its products.

Social Media Marketing: Peter England maintains active profiles on various social media platforms, including Facebook, Instagram, and Twitter. The brand uses these platforms to engage with customers and share product updates.

Content Marketing: Peter England regularly produces content such as blog posts, videos, and tutorials to engage with customers and create brand awareness.

Influencer Marketing: Peter England collaborates with influencers to promote its products and brand. The brand also regularly runs campaigns and contests with influencers to increase brand visibility.

Corporate Social Responsibility

Peter England is committed to social responsibility and environmental sustainability. The company is dedicated to protecting the environment and promoting a healthy lifestyle.

Sustainability initiatives: Peter England aims to minimize its environmental impact by using sustainable materials, reducing waste, and investing in renewable energy. The brand has also committed to using recycled materials in their product packaging.

Community engagement initiatives: Peter England is committed to giving back to the community. The brand supports several charity initiatives and regularly organizes events to benefit the local community.

Conclusion

This blog post discussed the marketing strategy and marketing mix of Peter England, a leading fashion brand in India. It outlined the brand’s target market, brand positioning, USP, marketing objectives, and communication mix. It also discussed the company’s digital marketing strategy, corporate social responsibility initiatives, and sustainability efforts.

Overall, Peter England’s approach to marketing has been successful in the Indian market. The brand has been able to attract a wide range of customers with its combination of high-quality products and affordable prices. Other companies can learn from Peter England’s approach to marketing and corporate social responsibility initiatives.

Do you desire more information? visit our website to learn more. You can also look at the digital marketing course offered by ediify.com if you’re interested in learning more

 

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