Nobody anticipated what the future held for this platform for fantasy games when Dream11 first began operating. Compared to just 2 million users in 2016, Dream11 now has over 100 million people enrolled on its platform. This resounding success has been fueled by a number of factors, including consistent sponsorship, partnerships with cricket players … Read more
Digit Insurance is a security provider for all conceivable life instabilities. It provides a range of insurance plans, such as bike insurance, commercial vehicle insurance, auto insurance, health insurance, and travel insurance, among others. All of these are made to provide coverage for its clients with the least amount of hassle possible. … Read more
The third-largest hotel company in the world, OYO Rooms, also known as OYO Hotels & Homes, offers guests a comfortable place to stay while ensuring their satisfaction in more than 80 countries. One of the youngest Indian entrepreneurs and the founder and CEO of OYO Rooms, Ritesh Agarwal founded the company in 2013, and … Read more
India’s top service provider, Paytm, provides banking investments, online platforms, offline businesses, and consumers with full-stack financial solutions. One97 is the parent company of Paytm. Vijay Shekhar Sharma founded the business, which has its headquarters in Noida, Uttar Pradesh, and was founded in 2010. Table of Content About Paytm Product Strategy of Paytm … Read more
Since their creation, certain brands have experienced exponential growth. One of those is Zomato. How did they pull it off? What steps did they take to grow their clientele? What did they do to entice repeat business from customers? We believe that a significant factor in all of this was Zomato’s digital marketing strategy. … Read more
This case study will discuss Nykaa’s current marketing strategy, its shortcomings, and the enhancements our student team has recommended to boost their conversion rates. Let’s start by knowing more about Nykaa before we examine the company’s multifaceted marketing plan. Table of Content : About Nykaa Product Strategy of Nykaa Price Strategy of Nykaa … Read more
Indian-based Swiggy is a food delivery service. Rahul Jain, Nandan Reddy, and Sriharsha Majety launched the business in 2014. Swiggy has over 1.6 million orders per day and delivers food from over 50,000 restaurants in India. The company has a delivery fleet of over 30,000 delivery partners. Swiggy was valued at $3.3 billion in … Read more