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marketing

Digital Marketing FAQ

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Digital Marketing FAQ

  What is digital marketing? Digital Marketing is the use of digital channels, such as search engines, social media, email, and other websites to connect with current and potential customers. It is an umbrella term that encompasses all marketing activities that use digital technologies. Digital marketing includes SEO (search engine optimization), content marketing, influencer marketing, … Read more

Detailed Case Study On Marketing Strategy of Zomato

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Detailed Case Study On Marketing Strategy of Zomato

  Since their creation, certain brands have experienced exponential growth. One of those is Zomato. How did they pull it off? What steps did they take to grow their clientele? What did they do to entice repeat business from customers? We believe that a significant factor in all of this was Zomato’s digital marketing strategy. … Read more