Wondering…? Who is the father of digital marketing?
The father of digital marketing is considered to be Seth Godin. He is credited with pioneering the concept of permission–based marketing through email, and has written numerous books on the topic.
Who is Seth Godin?
Seth Godin is a bestselling author, entrepreneur, and public speaker. He is best known for his books on marketing, leadership, and change, including Purple Cow, Tribes, The Dip, Linchpin, and What To Do When It‘s Your Turn (And It‘s Always Your Turn). He is the founder of the altMBA, a workshop for leaders and change–makers, and is the founder of the website Squidoo.
Seth Godin is an American author, entrepreneur, marketer, public speaker, and thought leader. He is best known for his books, which have been translated into more than 35 languages. His books focus on marketing, leadership, and the way ideas spread in the digital age.
Godin is the founder of several companies, including the altMBA, an online leadership and management workshop, and the Domino Project, an online publishing venture.
He is also a lecturer at the Wharton School of the University of Pennsylvania and a professor at the University of Pennsylvania. He is a frequent keynote speaker at marketing and business conferences around the world.